Direct Mail is a type of "Direct" or "Direct Action" marketing. In effect, it is simply a tailored piece of mail sent just to targeted customers. It is called "Direct" since it prevents traditional mass media and goes directly to the office or home of the customer. Although measurements vary, it is typically thought about to be either the 4th or 3r
Nobody likes a 'puff' dressed up as a story. In the UK the dominant force in mass market news broadcasting is the BBC. They are a non industrial organisation and every reporter/ manufacturer/ manager there has actually been bollocked for writing a 'puff' by mishap. They are not going to do it again.Approximately ten of these corporations held contr
In the United States, we have checks and balances of our government already established. Naturally, now we have a 4th branch of government; the mass media, which appears to be managing the minds of individuals. Should we now think about that the Government has a 4th branch? Well if so, should be get rid of another branch of government?Post press re
The concept of media has evolved notably through the creation of the internet. Mass media is the approach to media used to reach a big audience. Companies like the parent company of Paramount Global and the ones like the major shareholder of News Corp would understand that this media is also able to reach individuals in a brief period of time. Thi